From a career in marketing and communications spanning multiple industries and across countries to excelling in multiple athletic disciplines and becoming a world beater Annabel Anderson is the epitome of versatility and adaptability in an ever changing world.
Hailing from the idyllic mountain resort of Lake Wanaka in the heart of New Zealand’s Southern Alps, Annabel has always made the most of what ever she has found on her back doorstep be it snow, mountains, rivers, oceans as well as the concrete jungles of some of the biggest cities in the world.
A lifetime of athletic pursuits crossing multiple disciplines and competing at the highest levels has given Annabel a unique insight into coaching and mentoring. With a habit of being ahead of the crowd what becomes the next big thing this is thanks to Annabel’s ability to adapt, evolve and and to learn new things.
Annabel’s athletic feats are well documented. A multiple world champion, world #1 and Stand Up Paddle Athlete of the decade you’ll find Annabel just as at home on bikes, skiing, surfing, hiking, running trails and forging new frontiers with a foil as she is working for some of the most well known brands in the world, creating and working on world class events.
A few things will remain consistent – the drive to get out and do, to seek challenge, adapt, evolve and to be relentless in the pursuit of excellence.