Hailing from the idyllic mountain resort of Lake Wanaka in the heart of New Zealand’s Southern Alps, Annabel has always made the most of what ever she has found on her back doorstep be it snow, mountains, rivers, oceans or even the concrete jungles of some of the biggest cities in the world.

From a career in marketing and communications spanning multiple industries and across countries to becoming a world beating athlete and excelling in multiple athletic pursuits Annabel Anderson epitomise versatility and adaptability in an ever changing world.

The many faces of Annabel Anderson

With a habit of being ahead of the crowd, Annabel’s ability to adapt, evolve, learn new things and to stay curious is fundamental to her history of success in all things she has undertaken.

A lifetime of athletic pursuits crossing multiple disciplines and competing at the highest levels has given Annabel a unique insight into coaching and mentoring.

Annabel’s athletic feats are well documented. A multiple world champion, world #1 and Stand Up Paddle Athlete of the decade you’ll find Annabel just as at home on bikes, skiing, surfing, hiking, running trails and forging new frontiers with a foil as she is working for some of the most well known brands in the world and creating and working on world class events.

A few things will remain consistent – the drive to get out and do, to seek challenge, adapt, evolve and to be relentless in the pursuit of excellence.

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Hi, I’m Annabel and I’m obsessed with making connections between people and ‘things’ that create memorable experiences, long term connections, deliver results and create raging fans. I’m also a big fan of doing things in a sustainable manner and working with incredible people along the way.

Marketing, Communications + PR

From strategy to reporting, digital marketing to social media and copy writing or simply making a plan of attack, I bring over 15 years of working across multiple industries from financial services to FMCG, loyalty, utilities, agency, tourism, sport and recreation.

Social Media Strategy + Content Creation

With over a decade of experience operating across all major social channels building substantial audiences as well as the new kids on the block, I have a knack of knowing what will work for your brand/business and how to build a connection with your audience through strategy, content creation, copy as well as a paid advertising. I also offer creative direction and content creation services to ensure that you never have to worry about lacking authentic content that connects with your audience.

Social Media Management + Training

Let’s get real, you know you need to do it but the thought of developing skills in the social space brings you out in hives or you simply can’t dedicate the time you know you need to. Likewise the backend of Meta is causing you heart palpitations…… I’m here to hold your hand, to keep things simple, on brand and connected to your audience. I’ll take you step by step as we build your skills (and confidence) to get you ready to fly when it comes to all things social or simply take it off your plate.

Events + Project Management

Great events involve vision, sound planning, exceptional logistics, attention to detail and the ability to roll with the punches and remain calm when needed. I bring over 15 of experience in running large scale events, managing and delivering significant projects.


Are you looking to sponsor/partner with something to amplify the message of your brand or organisation? Or are you seeking sponsors to bring an event property to life? Or are you needing to deliver the contractual obligations of sponsors and commercial partners? If so, get in touch.


Hey there!

Hi, I’m Annabel. A lover of ‘doing’. Passionate about all things sport & recreation, sustainability, wellbeing, performance…and of course my love for all things marketing. Thanks for visiting!

From the blog

About Me

Hi, I’m Annabel.

Wearer of many hats, purveyor of fun, lover of the outdoors, leisure enthusiast, passionate about all things marketing and communications, champion for girls in sport, sporting pioneer, lover of great design and oh so much more.

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You can find me at the following

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Cardrona x Treble Cone Season Pass Campaign – ALL IN to tell the story of why females are under represented in sports media, we have to understand ‘why’ to be able to make change. Watch this mini-doco to see how the wahine of NZ snow sports are determined to be the change and come ALL IN on that journey.

Sunday Star Times/Stuff Interactives – Running On Empty The One Girl Band Turned Terminator an in-depth nationwide feature article telling the story of Annabel’s road to the top of the world, how she stayed there, how she made it happen…and how she has overcome the highest levels of adversity in the process.

Adventure Magazine – The Allure of the Humble Back Country Hut

Stand Up Journal – Benefits of Being A Multi-Trick Pony

The Otago Daily Times – Innovations in Sport

A Wanaka paddleboarder who has reached the pinnacle of her sport several times in the last decade has decided to change tack.

Former world champion paddleboarder Annabel Anderson has joined the shift to foiling, allowing her to “fly” above the water.

Lessons In BadasseryAnnabel Anderson Paddleboarding Legend

Annabel Anderson is one of those athletes whose career highlights are too numerous to squeeze into a couple of paragraphs. An icon in the world of paddleboarding, the 37-year-old has won multiple SUP world championships and has been the world #1 for for six years straight, winning – outright – some of the sport’s most notorious races. And that’s just the world of stand-up paddleboarding, never mind the elite mountain biking, cycling, triathlon and skiing accolades she has accumulated over the years.