Annabel Anderson

From a career in marketing and communications spanning multiple industries and across countries to excelling in multiple athletic disciplines and becoming a world beater Annabel Anderson is the epitome of versatility and adaptability in an ever changing world.

Hailing from the idyllic mountain resort of Lake Wanaka in the heart of New Zealand’s Southern Alps, Annabel has always made the most of what ever she has found on her back doorstep be it snow, mountains, rivers, oceans as well as the concrete jungles of some of the biggest cities in the world.

A lifetime of athletic pursuits crossing multiple disciplines and competing at the highest levels has given Annabel a unique insight into coaching and mentoring. With a habit of being ahead of the crowd what becomes the next big thing this is thanks to Annabel’s ability to adapt, evolve and and to learn new things.

Annabel’s athletic feats are well documented. A multiple world champion, world #1 and Stand Up Paddle Athlete of the decade you’ll find Annabel just as at home on bikes, skiing, surfing, hiking, running trails and forging new frontiers with a foil as she is working for some of the most well known brands in the world, creating and working on world class events.

A few things will remain consistent – the drive to get out and do, to seek challenge, adapt, evolve and to be relentless in the pursuit of excellence.

Stay Socially connected

• Instagram
• Facebook
• Twitter
• LinkedIn

Hi, I’m Annabel and I’m obsessed with making connections between people and ‘things’ that create memorable experiences, long term connections and raging fans. I’m also a big fan of doing thing in a sustainable manner and working with incredible people along the way.

Marketing, Communications + PR

From strategy to reporting, digital marketing to social media and copy writing or simply making a plan of attack, I bring over 15 years of working across multiple different industries from financial services to FMCG, loyalty, utilities, agency, tourism sport and recreation.

Social Media Strategy + Content creation

With over a decade of experience operating across all major social channels building substantial audiences as well as the new kids on the block, I have a knack of knowing what will work for your brand/business and how to build a connection with your audience through strategy, content creation, copy as well as a paid advertising. I also offer creative direction and content creation services to ensure that you never have to worry about lacking authentic content that connects with your audience.

Social Media Management + Training

Let’s get real, you know you need to do it but the thought of developing skills in the social space brings you out in hives. Likewise the backend of Meta is causing you heart palpitations…… I’m here to be you coach. To keep things simple, on brand and connected to your audience. I’ll take you step by step as we build your skills (and confidence) to get you ready to fly when it comes to all things social.

Events + Project Management

Great events involve vision, sound planning, exceptional logistics, attention to detail and the ability to roll with the punches and remain calm when needed. I bring over 15 of experience in running large scale events and managing significant projects.

Sponsorship

Are you looking to sponsor/partner with something to amplify the message of your brand or organisation? Or are you seeking sponsors to bring and event property to life? Or are you needing to deliver the contractual obligations of sponsors and commercial partners? If so, get in touch!